Authentic Brands: A Powerful Approach to Increase and Sustain Loyalty
Most credit unions speak a good relationship game. Naturally, we want to serve our members. We have
the best of intentions, and yet, we find ourselves plagued by faceless commerce – missing out on golden loyalty opportunities.
Join Frank Allgood to learn how to increase and sustain brand loyalty. Key takeaways include:
- Share secrets to turn members into loyal advocates.
- Teach how to build and tell an authentic brand story.
- Give voice to the significant rise of employer branding.
Frank Allgood, a Relationship Development Leader for Your Marketing Co. (YMC), has more than 15 years of experience
in every facet of public information and marketing communications. He has a proven ability to plan, problem solve, prioritize projects and manage personnel in a time-sensitive, fast-paced environment. Before joining YMC, Mr. Allgood served as the central point-of-contact for another Greenville based marketing firm. There he directed, planned and managed comprehensive marketing, advertising, public relations and branding strategies for various clients including several community banks.